Want a successful crowdfunding campaign? Make sure you know who your backers are and what motivates them. This is the advice from Nadia Arshad, Ph.D. at Jönköping International Business School, Jönköping University. In her new thesis, she discovered that backers often get engaged in campaigns to support the entrepreneurs, especially those from their own region. Equally, they are far more tolerant of product delays and defects than ordinary shoppers.
Having been shocked when personally witnessing the extreme brutality of vigilante violence, sociologist Muhammad Asif decided to study why people [...]
We have been living in a COVID-19 pandemic world for two years—and almost everything about our lives has been affected. [...]
Don’t date your friends’ exes. That’s the unspoken golden rule of high-school romances.This article is brought to you by this [...]