Default options facilitate faster carbon offsetting in air travel

The defaults on a carbon offsetting website can cause a large percentage of customers to select faster CO2 compensation, even if this entails higher costs. In cooperation with a web portal offering carbon offsetting, a research team at the University of Bern with the participation of Professor Dr. Axel Ockenfels at the University of Cologne explored the question of the costs at which people are still willing to accept so called defaults. Defaults are options that kick in automatically if we do not explicitly reject them. The study has been published in Nature Human Behaviour.

This article is brought to you by this site.

Reader’s Picks