Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors are now suggesting a bypass from the financial sector: Forward contracts, which allow companies to sign such influencers early on, when they are still relatively unknown.
International law supports women’s right to breastfeed in the public. However, women report having been subjected to negative responses and [...]
The majority of research on environmental attitudes and behavior is coming from the United States and other English-speaking countries, a [...]
Rats in the kitchen. Typically that implies issues with cleanliness and safety. But in medieval Japan, having rats in the [...]