Investment in the future: Making influencers affordable

Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors are now suggesting a bypass from the financial sector: Forward contracts, which allow companies to sign such influencers early on, when they are still relatively unknown.

This article is brought to you by this site.

Reader’s Picks