The more, the better? Why market share often has little impact on profits

How are profitability, market share, and the digitalization of a company connected? To get to the bottom of this question, the researchers developed a new profitability model based on over 6,000 cases from around 800 US companies from the last 25 years. In order to measure the degree of digitalization, the companies’ annual financial statements were combed for certain keywords that indicate digitalization.

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