Despite growing efforts to combat food waste, healthy foods are unfairly discarded at higher rates due to consumer misperceptions. A new study in the Journal of Marketing reveals that consumers are more likely to throw away healthy foods nearing their expiration dates compared to less healthy options, driven by the false belief that healthy foods spoil faster.
Healthy foods are wasted more often: Study explores why perceptions drive disposal decisions
Reader’s Picks
-
In today’s fractured online landscape, it is harder than ever to identify harmful actors such as trolls and misinformation spreaders.This [...]
-
The Netflix series “Adolescence” has sparked important conversations about the role of social media in spreading harmful content. It has [...]
-
A team of psychologists at the University of Manchester, in the U.K., working with a colleague from Mohammed VI Polytechnic [...]