A study by the University of Granada (UGR) shows that users understand advertisements better and with less effort when congruent emojis and messages are used. The findings also suggest a shift in the preferences of potential consumers towards more nature-based tourism.
Emojis make tourism advertising on social media more effective and appealing, finds study
Reader’s Picks
-
A new study co-authored by Yale sociologist Nicholas A. Christakis demonstrates that tapping into the dynamics of friendship significantly improves [...]
-
Parents often worry about the use of social media among children and young people. Caring about this is a good [...]
-
Most young adult men in Australia reject traditional ideas of masculinity that endorse aggression, stoicism and homophobia. Nonetheless, the ongoing [...]