Consumers don’t mind when companies use misspelled words—think Lyft for “lift” or Froot Loops for “fruit loops”—as their brand names, as long as the alterations aren’t too extreme and the misspelling makes sense.
Misspelled names may give brands a Lyft if the spelling isn’t too weird
Reader’s Picks
-
Imagine serving your country overseas, returning home and feeling unwelcome in the very place meant to support you.This article is [...]
-
Ever felt like doing a bare minimum at work? Not investing any extra effort, not going any extra mile? You [...]
-
A simple model developed by a RIKEN researcher and a collaborator predicts the emergence of self-organized institutions that manage limited [...]