Although each generation seems to adopt a particular palette, it would be simplistic to view this as a biological or universal phenomenon. While color is the visual effect produced by the spectral composition of light that is emitted, transmitted or reflected by objects, how we interpret it is above all a social and cultural construct, shaped by customs, ideologies and media influences.
Millennial pink, gen Z yellow, brat green… Tell me your favorite colors, and I’ll guess your generation
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