When a politician uses emotionality on social media to engage with his or her constituents, two things happen. One is that the politician sees an increase in engagement with individual constituents and then at scale. The second outcome is that the politician may actually expand his or her following.
Study finds emotional tweets by politicians don’t always win followers and can backfire with diverse audiences
Reader’s Picks
-
Life satisfaction among spouses aged over 50 is strongly interrelated, according to a longitudinal study by the University of Eastern [...]
-
Why do some people endorse claims that can easily be disproved? It’s one thing to believe false information, but another [...]
-
Grandparents can play a critical role in helping mediate their grandchildren’s media use and serve as an ally for their [...]