In our modern society, aging tends to be something we ignore, and then try to avoid. Mainstream culture is geared toward the young, using the young to gauge trends and styles, and targeting their spending power. Meanwhile, the anti-aging industry is booming, with billions of dollars trading hands in the form of creams, pills and nip/tuck treatments to stave off the look and feel of getting old.
Reframing aging as evolutionary success
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