Reading reviews from others helps inform our decision-making on what to buy, where to visit, or who should provide our services—but how does the way we write them affect our own likelihood to recommend and repeat these experiences?
Research finds writing emotional product reviews increases our brand loyalty
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Sports fans all know that rosy feeling of happiness when we hang out with others who support our favorite team. [...]
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In a study published in the Journal of Coastal and Island Archaeology, Dr. Thomas Leppard and his colleagues, John Cherry [...]