Consumers are more likely to choose a higher-priced item when it’s correlated with messages that emphasize an increase in the product’s positive attributes—rather than a reduction in its negative ones.
Positive framing can steer shoppers toward premium products
Reader’s Picks
-
Life satisfaction among spouses aged over 50 is strongly interrelated, according to a longitudinal study by the University of Eastern [...]
-
Why do some people endorse claims that can easily be disproved? It’s one thing to believe false information, but another [...]
-
Grandparents can play a critical role in helping mediate their grandchildren’s media use and serve as an ally for their [...]