A new Journal of Marketing study sheds light on how family size drives differences in education spending. Conducted by researchers Phyllis Xue Wang (Renmin University of China), Ce Liang (City University of Hong Kong), and Qiyuan Wang (Hong Kong Polytechnic University), the study explores how parenting goals and perfectionism shape preferences for deficit- versus strength-based education products.
How family size shapes education spending
Reader’s Picks
-
Asked to list stereotypes they had heard about themselves or other Native Americans, more than 200 middle school-age citizens of [...]
-
Despite how natural friendship can feel, people rarely stop to analyze it. How do you know when someone will make [...]
-
We tend to assume scam victims simply “believed the unbelievable.” However, my research published in Social Epistemology suggests something more [...]