When it seems like each day brings a new crisis, understanding the nuances of navigating these situations successfully becomes increasingly important for individuals and organizations alike. UConn Department of Communication crisis communication researchers Tyler Page and Carolyn Lin were interested in studying how people’s pre-existing attitudes toward an organization influenced how they perceived a crisis faced by that organization. Their findings are published in Public Relations Review.
When navigating a timeline full of crises, it’s good to have a halo
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