Rideshare and delivery platforms operate in an unusually fluid labor market. Drivers can log off, switch apps or stop working at any moment, making engagement unpredictable. Companies often respond with bonuses, surge pricing and promotions, yet inconsistent commitment remains a challenge. Research suggests the problem is not only financial; platform design strongly influences drivers’ decisions about when and where to work.
Why sharing-economy drivers are disengaging—and how platform design can win them back
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