Researchers in Spain and Japan tested a broad range of pedestrians in varying group sizes to see whether there were any patterns in their turning behaviors, and what factors influenced them, if any. It turns out that the vast majority of people prefer counterclockwise turning. Most factors, such as culture or gender, made little difference. Only age showed a noticeable but small change, in that younger people followed this pattern more strongly.
People have an inherent preference for counterclockwise motion, study reveals
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