Social media posts, speeches, advertising slogans and leaflets… Why do some of them inspire us to act while we pass others by with indifference? How can we motivate others? What signals, at the linguistic level, can persuade us to take action? How can we learn to identify these subtle methods of persuasion? Researchers from SWPS University investigated this issue.
The power of verbs and expressions as intuitive motivators in texts
Reader’s Picks
-
New fathers who faced economic hardships remained deeply connected to their children despite negative stereotypes, according to a new study.This [...]
-
Farming is a notoriously hard profession with long hours spent operating dangerous equipment and performing other arduous tasks. New Rice [...]
-
Africa is often viewed as a relatively young continent, with less than 7% of the population over 60. But this [...]