With Black Friday approaching, the holiday shopping frenzy is in full swing. Retailers are pulling out all the stops to capitalize on the season of gift giving and consumer culture. But why is it that shoppers continue to flock online or to stores for sales? As marketing professor Mark Cleveland explains, the frenzy around holiday shopping is very much by design.
Black Friday is stressful—that’s on purpose: Q&A
Reader’s Picks
-
In a re-evaluation of Hockett’s foundational features that have long dominated linguistic theory—concepts like “arbitrariness,” “duality of patterning,” and “displacement”—an [...]
-
Whether it is a whole friendship group migrating to using iPhones or a swath of classmates wanting the latest Lululemon [...]
-
When the term anarchy pops up in everyday conversations, images of lawlessness and chaos after a government breakdown or catastrophic [...]